Behind the Branding: What Inspires the HeyDevs Aesthetic
Brand identity is the art of creating a unique and memorable image for a brand that goes beyond its utility. The essence sets a brand apart from its competitors and creates an emotional connection with its users. While the technology behind a brand is what makes it viable, the brand identity is just as important in establishing the values, personality, and purpose of the brand. The process of building the HeyDevs brand wasn’t just about our logo and name, but the user-friendly and intuitive way
Brand identity is the art of creating a unique and memorable image for a brand that goes beyond its utility. The essence sets a brand apart from its competitors and creates an emotional connection with its users. While the technology behind a brand is what makes it viable, the brand identity is just as important in establishing the values, personality, and purpose of the brand.
The process of building the HeyDevs brand wasn’t just about our logo and name, but the user-friendly and intuitive way HeyDevs streamlines the hiring process for both developers and companies, empowering developers to take control of their true value, while promoting hiring practices that are inclusive and fair for everyone.
Let’s go behind the brand to find out how we developed the brand identity of HeyDevs to match the core values of what the HeyDevs platform is all about!
Logo
1. Bracket
The HeyDevs logo is inspired by the Curly Brackets, the foundation of coding. They're used to group related code and signify the beginning and end of a block. To us, they represent the core of what it means to be a developer - the ability to bring structure and meaning to complex problems. These brackets stand for "DEVs", representing the idea of bringing logic and resolution as a developer, and the importance of having a community of like-minded individuals to support you. The brackets are simple yet powerful, and they convey a sense of strength and cohesion.
2. Our own custom "Kaomoji".
At HeyDevs, our goal was to create a brand that celebrated the technical expertise and human creativity of developers. To represent the technical side of our brand, we chose curly brackets, the fundamental symbols of coding. But we also wanted a sense of playfulness and fun in our branding, capturing the mood and personality of HeyDevs. So we turned to the Japanese art of emoticons and created our own custom "Kaomoji". Kaomoji is made up of various characters and symbols that create unique facial expressions or gestures. We crafted a custom Kaomoji that embodies the lively and youthful spirit of our brand, with a facial expression that conveys happiness, relaxation, and fun. Together with the curly brackets, our custom Kaomoji forms the core of our brand identity, celebrating the ingenuity and passion that drives developers everywhere.
3. The name "HeyDevs"
The name "HeyDevs" is simple and direct, but it conveys a sense of friendliness and approachability. The use of the word "hey" is informal and casual, and it creates a sense of connection between the brand and its users. This is reinforced by the brand's messaging, which emphasizes the importance of community and camaraderie among developers.
The name "HeyDevs" is also meaningful. It's a message to developers that HeyDevs is there for them, to help them take control of their careers and find the perfect job opportunities. It's a call to action, a reminder that there is a community of developers out there who are ready to support them.
About HeyDevs
HeyDevs is a revolutionary new platform that empowers developers to take control of their careers, connect with other developers and find job opportunities that align with their goals and interests without ever needing to apply for a single job! With HeyDevs, companies compete for you, not the other way around.
For developers, HeyDevs offers invaluable resources including our specialized swipe-to-work function, anonymous profile, and customizable search criteria, with an interview pipeline that streamlines a majority of the hiring process directly on the platform.
For businesses, HeyDevs offers tools to maximize the recruitment process, saving time and money, eliminating the need for recruiters or headhunters so the hiring process can be handled with HeyDevs as the only media between employer and candidate, all powered by intelligent matching to ensure the most relevant matches are provided first. HeyDevs is a truly unbiased hiring platform, delivering a diverse pool of talent that hides information such as avatar, age, and gender, putting the focus solely on experience and skill, and paving the way for a more inclusive workplace.